Case studies
MobiFootball
mobifootball.co.uk
Fan-branded mobile

MobiFootball turns a fan base into a mobile business

MobiFootball connects club identity, loyalty, travel, membership and mobile service, so connectivity becomes part of the direct-to-fan relationship.

mobifootball.co.uklive today
MobiFootball — live site
The customer

Who they are

MobiFootball is fan-branded mobile. Fans are members, travellers, ticket buyers and repeat customers, so mobile becomes another relationship the club owns rather than a generic SIM sale.

Segment
Fan-branded mobile
Owns
The fan relationship
Builds on
Identity and loyalty
What they needed

The requirements

Mobile service tied to club identity and membership.

Plans, checkout and onboarding in club colours.

A link between ticketing, loyalty, travel and connectivity.

A recurring relationship, not a one-off SIM sale.

What we built

On the platform

MobiFootball brings club identity, the plan catalogue, checkout, the eSIM lifecycle and the fan context together on Mindszi, so connectivity sits inside the direct-to-fan relationship.

Club-branded storefront

Plans, checkout and onboarding in the club identity.

Subscription and eSIM

The full subscription and eSIM lifecycle in one place.

Fan context

Ticketing, loyalty and travel signals connected to the account.

Direct relationship

Support, usage and campaigns the club owns, not a reseller.

What it does

The outcome

New revenue line

Mobile becomes a recurring product, not a single SIM sale.

Owned relationship

The club holds the customer, the data and the contact.

Built on loyalty

Identity and membership drive sign-up and retention.

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